EAST VILLAGE MARKETPLACE MAKES IT TO FINAL IN TOP INTERNATIONAL INTERIOR DESIGN COMPETITION

• December 9^th, 2015: PAYCE Headquarters, Sydney NSW.

East Village nomination to prestigious World Interior Design Award.

East Village marketplace was one of 22 projects from around the world nominated in the Retail Interiors category for projects greater than 200 square metres.

The WIN awards showcase the latest interior design projects and innovative products from across the globe and attract hundreds of nominations from more than 50 countries across a range of categories.

The joint winners of the Retail Interior award were Made Soho in London and The Row–Melrose Place in Los Angeles.

The WIN jury judged the entries on a number of criteria, including originality, innovation, form, special quality, sustainability and context, with most weighting on how well the design met the client brief and how well the design used an innovative approach to integrate and enhance its context within its environment/community.

Brian Boyd thrilled at international nomination.

PAYCE Managing Director, Brian Boyd said he was thrilled, "It's a fantastic achievement in itself when you consider the calibre of the entries that the distinguished panel of leading industry experts had to select from before coming up with the final four," he said.

"East Village has been an amazingly successful project for the PAYCE team and we knew it was always going to be special once we saw the unique 'forest canopy' design that Koichi Takada Architects created," Boyd said.

"The WIN awards are such an internationally renowned accolade, and that the project has made it to the final shortlist, we could not be more excited and honoured by this nomination," stated Mr Brian Boyd.

Koichi Tokada – Interior Architect.

Koichi Takada, principal of Koichi Takada Architects said, "Unlike most shopping centres today that are very internalised and artificial with lots of polished materials, East Village uses raw timber materials and rustic iron to create a surprising and new shopping experience," he said.

In the Nomination, the marketplace was described as being designed to allow nature in to the interior space, expressing an organic beauty utilising raw texture and colour.

"Even the artificial light is designed to mimic the dappled light through the branches of trees, as you would in a natural forest, creating a surprising and special experience."

Dominic Sullivan – East Village, one of the world's most imaginative marketplaces.

PAYCE General Manager, Dominic Sullivan said East Village boasted one of the most imaginative marketplace interiors to be found anywhere in the world, certainly deserving to be nominated and in the final running for the internationally recognised award.

"It was disappointing not to win the main prize, but just to be accepted on a world stage in such a high profile industry competition is positive testimony to the creative world-class talents we have right here in Australia.

"It is also exciting to have our landmark project and its interior designer firm, Koichi Takada Architects showcased to a world-wide community of more than 220,000 architects, designers and associated organisations from more than 50 countries around the world through the international publication, World Interiors News," noted Mr Sullivan.

Award Nomination - East Village...

East Village combines the best elements of a marketplace with the design sophistication of a modern retail centre – just three kilometres from the Sydney CBD, in a safe convenient environment and with more than 690 on-site parking bays. The centre features a new concept Coles supermarket, Virgin Active Health Club, Audi Australia service centre, medical centre and 50 specialty shops including restaurants, cafes, bank and fresh food marketplace.

The residents of the 206 apartments above the marketplace have their own private Sky Park of nearly 7,000 square metres to enjoy and relax in.

East Village cleans up at local awards.

Last October, East Village celebrated its first year in business, sharing the milestone with the in-house residents, shoppers, diners and retailers with a birthday bash named the East Village Firstival. The East Village Firstival celebration ran over four days and honoured patrons with lots of free gifts and prizes.

Earlier this month, East Village marketplace won The residential, retail and commercial project has now won four significant industry awards this year, including Development of the Year at the Urban Taskforce Awards, Best Retail and Commercial Development in NSW and ACT at the Urban Development Institute of Australia Awards and best in the Architecture-Residential-Constructed category at the Sydney Design Awards. The feather in East Villages cap came by winning the major award in the Retail category of the national Interior Design Excellence Awards (IDEA).